If you’re a dentist, then your practice relies on attracting patients who will come to you for your services. This requires a strong marketing strategy, not just the latest new tactics that you hear your peers are using (and then attempting to copy them without understanding WHY they work).View More

Local SEO –

Your practice’s online presence is key to getting found by prospective patients who are looking for a nearby dentist. This includes optimizing your website and claiming your free Google Business listing. A dental marketing company will have experience in this, and understand how to make sure that your practice shows up when local consumers search for your services.

Text Messaging with Patients

It’s important to keep in touch with current and potential patients. More and more dental offices are putting an emphasis on the use of text messaging in their practices, which helps minimize no-shows and cancellations by sending appointment reminders via text. It’s also an effective way to collect payments, with many practices implementing “Text Payments” where patients are brought to a web page after their appointment to submit online payments.

Review Marketing –

While it’s important to always strive to do the best work for your patients, a good reputation in the community is one of the most potent forms of marketing you can utilize. Encourage your staff to talk positively about the office with their friends and family, and encourage them to share their experiences on social media. In addition, consider partnering with a local charity to host or sponsor events that benefit the community.