Ecommerce sales optimization means refining every aspect of your online store to improve customer experience and drive conversions. It’s a marathon, not a sprint. The right unified commerce platform allows you to connect and analyze data from your entire business, enabling faster changes, better insights, and increased growth opportunities.

Increase ecommerce sales optimization order value by offering product bundles, tiered pricing, subscription models and other promotions. Boost conversions with high-quality images, detailed product descriptions and video content. Improve site navigation by creating a clear product hierarchy and organizing products into categories that make sense for your customers (ie, ‘Shop by Color,’ or ‘Shop by Product Type’). Optimize the checkout process to reduce cart abandonment rates by eliminating barriers such as requiring a user to create an account, requiring credit card information at the beginning of checkout or placing too many steps between cart and payment. Leverage exit-intent technology to re-engage shoppers who are about to leave your website by showing them a discount offer that will encourage them to stay.

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Monitor your bounce rate to ensure that your website loads quickly. The free tool Google Page Speed Insights can help identify areas of opportunity.

Analyze sales by product category to identify slow-moving inventory, which can be moved by putting them on sale or combining them with popular products. This can also provide valuable insights to identify new products to sell.