Twitter Campaign Services is a key component of many brands’ marketing strategies. The platform offers a variety of ad formats to help businesses reach and engage their target audiences, including promoted tweets, video ads, carousel ads, moment ads and text ads.
To create a campaign, advertisers can start by choosing an objective. This is followed by creating an ad group, which consists of a set of ads with the same budget, audience, and start/end times.
Once you’ve created an ad group, you can choose the bidding method. The auction-based system allows you to bid on a price that suits your business’s goals. You can also set a daily budget and/or a total budget. The daily budget specifies how much you want to spend each day, while the total budget defines the maximum amount you want to spend for the entire duration of your campaign.
Strategic Tweeting: Exploring Twitter Campaign Services
Twitter offers a number of targeting options, such as demographics (gender, age, language, devices) and audience characteristics (interests, location, events, keywords, followers of specific @usernames). Advertisers can also use Tailored Audiences to advertise to a bespoke audience based on existing data such as cookie or email lists.
Once you’ve configured your ad campaign, X, formerly Twitter will review it and run your advertisements. You can see how your campaigns are performing in real-time by accessing the ad insights page within the X, formerly Twitter Ads tool. If you need to make changes to your ad, you can download the campaign into an Excel spreadsheet and re-upload it to X, formerly Twitter.