Search engine optimization (SEO) is an ongoing process that can significantly improve a dental practice’s online visibility. The most successful practices enlist digital marketing professionals to stay on top of industry trends. An agency can create a well-rounded strategy including on-page optimization, content creation, technical SEO and local SEO tactics, tailoring the entire plan to your specific dental office’s needs.

Whether your dental seo expert is orthodontics, prosthodontics or oral surgery, you need to ensure that patients in your area can find you. A website that is optimized for local searches will appear in the Google map and organic results, increasing the number of prospective patients who can see your dental practice’s listing.

Top SEO Tips for Dentists

The first step is identifying the keywords that patients will use when searching for a dentist near them. This can be done through keyword research or by looking at your competitors’ websites and determining what keywords they are using. Once you know the keywords that your target audience uses, it’s time to start planning how to incorporate them into your own content. Having a page of content dedicated to the keyword search phrase will help your website rank in the relevant search results.

You can also optimize your website with technical SEO, which focuses on making sure the site is easy to crawl. This is accomplished by ensuring your URLs are short and concise, your website loads quickly and you have the proper HTML markup. It’s also a good idea to include keywords in your title tags and meta descriptions.