What are pbn links?
What are pbn links (private blog network) backlinks are a type of link building strategy that involves creating a collection of websites and linking to one another to pass on authority to a money website. While this is a common SEO tactic, it’s frowned upon by Google and should be avoided on sites you care about for long-term success.
The biggest reason that people use PBNs is to get keyword-rich anchor texts, which can help them rank higher for certain search terms. This is because Google looks at the anchor text of a linked page to determine its relevance, and if it matches a specific keyword, it can boost a website’s rankings in the SERPs.
Decoding PBN Links: Understanding the Concept and Implications of Private Blog Network Backlinks
However, using PBNs is risky, as Google is notorious for catching these types of networks and penalizing them. Moreover, building and maintaining a private blog network is time consuming and expensive. In addition, if Google notices that you’re using PBN backlinks, it can demote your site or even delist it altogether.
If you want to avoid the risks of using PBNs, there are safer white hat link building tactics that can help you achieve your goals without running any risk of getting penalized by Google. These methods are more time consuming than building a PBN, but they’ll provide you with sustainable results that will last a long time.
To find out if you’re dealing with a PBN, you can run a Monitor Backlinks report for any domain that you’re considering purchasing a link from. This will reveal whether the website is an expired domain or is part of a PBN, based on things like a similar theme, duplicate content, and IP addresses.