YouTube is a highly effective platform for marketers, with a huge audience to reach for FMCG brands. It’s also a good channel for B2B and SaaS/tech products, as well as online tutorials, reviews and video testimonials. With so many options for content production, it’s important to understand the platform’s algorithms and the right strategy for your clients.

The best YouTube agency can create and manage a full marketing campaign, including influencer engagement, SEO video production, channel growth, social media management, conversion rate optimization, and more. They’ll also be familiar with the latest advertising trends and have a track record of success for their clients.

Behind the Scenes: Inside a YouTube Agency

It’s important to choose a YouTube agency that offers a clear pricing structure and project timeline. Agencies typically charge hourly rates, which can range from less than $25 to more than $300 per hour. Clutch’s free comparison tool lets you filter agencies by hourly rates, allowing you to focus on companies within your budget.

Check out the YouTube agency reviews, case studies, and client success stories on their profile pages to get an idea of the work they do. It’s also a good idea to ask potential partners for references from past or current clients to see if they have a positive working relationship with them. Then, select an agency that has a clear collaboration process and regularly sends updates about their progress. A trustworthy YouTube agency will be open to feedback and will keep you in the loop at all times.