Postcards Are a Great Choice for Direct Mailing Services

Whether you’re looking to promote your business, increase brand awareness, announce giveaways, or simply stay in touch with customers, postcards offer a high return on investment. They’re also affordable and easy to design, print and mail – especially when you take advantage of the USPS Every Door Direct Mail (EDDM) rates.

Mailing services postcards are the perfect way to communicate a short, concise message that really stands out. The size of a postcard gives you just enough space for a call to action and an eye-catching image or graphic that will catch the recipient’s attention. Plus, recipients see your messages without the added step of opening an envelope – meaning you can guarantee a 100% open rate.

Efficient Campaigns: Mailing Services Postcards

Unlike emails, postcards reach their intended destination without being subject to spam filters or blacklisting. Postcards are versatile and can even be used for e-commerce sales campaigns, online promotions, or coupons and discounts that can be redeemed in your retail store.

Another benefit of postcards is that they are highly targeted. By segmenting your mailing list, you can create different campaigns with varying offers and creative elements for each group of people. This increases response rates and improves ROI.

Because they’re relatively straightforward, postcards are easy for a talented designer to create. They’re also quick to print and don’t require any special preparation for mailing – prepaid postage can be imprinted directly on the cards during the printing process. This makes them one of the most cost-effective and time-efficient types of direct mail available.

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